Privacy Policy

Last updated: 17.07.2026

At Arsel AI, a service by Evotik Innovations FZ-LLC, we are committed to safeguarding your privacy. We handle all personal and usage data with care and transparency. This Privacy Policy explains what data we collect, how we use it, and your rights in relation to your data.

You own your data completely — including your mailing lists, contacts, and campaign content — and we act solely as a processor on your behalf. All data transfers are fully encrypted, and our servers are secure and protected by strict access-control policies.

1. Introduction

This Privacy Policy applies to the Arsel AI platform, APIs, and related services (“Service”). By using the Service, you agree to the collection and use of data in accordance with this policy.

2. Definitions

  • Personal Data: Information that can identify you directly (e.g., name, email, IP address).
  • Usage Data: Information collected automatically (e.g., browser type, session duration, API request logs).
  • Cookies & Tracking Data: Small files and tracking technologies used for analytics, security, and marketing.
  • Data Controller: Evotik Innovations FZ-LLC, which determines how and why your data is processed.

3. Data We Collect

We collect the following categories of information:

  • Account Data: Name, email, company details, and password.
  • Contact & Subscriber Data: The mailing lists, contacts, and subscribers you upload or collect through the platform. This data remains entirely your property, and we process it only on your behalf to provide the Service.
  • Campaign Data: Message content, templates, and campaign performance data (e.g., open, click, and delivery rates).
  • Billing Data: Payment details processed securely by Stripe (we never store card data).
  • Usage Data: API request logs, IP addresses, device type, referral URLs, pages visited.
  • Support Data: Messages and attachments you provide when contacting support.
  • Tracking Data: Data collected via cookies and third-party trackers (see Section 10).

4. How We Collect Data

We collect information when:

  • You register for an account.
  • You use our API, dashboard, or other services.
  • You make a payment or upgrade to a paid plan.
  • You interact with our website, emails, or advertisements.
  • You contact our support team.

5. How We Use Data

We use your data for the following purposes:

  • To provide and operate the Service.
  • To process payments and manage subscriptions.
  • To analyze usage and improve performance.
  • To prevent abuse, fraud, and unauthorized access.
  • To personalize your experience and provide support.
  • To deliver marketing and promotional communications (where permitted).
  • To comply with legal obligations.

6. Data Sharing

6.1 We do not sell your data.
6.2 We do not share or reuse your data in any unauthorized way.
6.3 We only share data with:

  • Service providers (e.g., Stripe for payments, hosting providers, analytics tools).
  • Authorities if required by law.
  • Corporate transactions (mergers, acquisitions) with appropriate safeguards.

7. Data Deletion and Retention

7.1 We retain personal data only as long as necessary for business, legal, or security reasons.
7.2 Hard deletion: Upon request or when you use a delete button in your account, we permanently and irreversibly delete your data.
7.3 Deleted data cannot be recovered once removed.

8. International Data Transfers

Your data may be transferred to servers outside your country of residence. We ensure that adequate safeguards are in place (e.g., contractual clauses) to protect your data, and all transfers remain fully encrypted.

9. Data Ownership & Security

9.1 You own your data completely. All of your data — including your mailing lists, contacts, and campaign content — remains solely yours. We act as a processor of this data on your behalf only to provide the Service; we claim no ownership over it and do not use it for any other purpose.
9.2 Fully encrypted in transit. All data transfers to and from our platform are fully encrypted using secure transport protocols (TLS/HTTPS) to protect your data while it moves.
9.3 Secure servers and strict access policies. Your data is stored on secure servers protected by technical and organizational controls, with strict access-control policies ensuring that only authorized personnel can access your data, and only when necessary.
9.4 We apply additional technical and organizational measures to protect your information. However, no system can guarantee 100% security, and users remain responsible for safeguarding their passwords and API keys.

10. Cookies & Third-Party Tracking

We use cookies and third-party tools to analyze traffic and support marketing. These may include:

  • Google Analytics
  • Microsoft Clarity
  • TikTok Pixel
  • Facebook Pixel
  • Snapchat Pixel
  • Custom in-house tracking

You can manage cookies in your browser settings. Blocking cookies may limit some functionality.

11. Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access, correct, or delete your data.
  • Request hard deletion of all account data.
  • Restrict or object to certain types of processing.
  • Export your data (data portability).
  • Withdraw consent where applicable.
  • File a complaint with a data protection authority.

To exercise your rights, contact us at care@arsel.ai.

12. Children’s Privacy

Our Service is not intended for children under 13. We do not knowingly collect data from children under 13. If you believe a child has provided data, please contact us immediately for removal.

13. Policy Changes

We may update this Privacy Policy from time to time. Major changes will be communicated via email or in-app notifications. The most recent version will always be available on our website.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
📧 care@arsel.ai