Question 1

What is Arsel?

Accepted Answer

Arsel is an AI-powered, large-scale email sending platform that brings campaign creation and writing, a template editor, mailing list management, automation, domain warming, and performance monitoring together in one place — with a focus on landing your emails in the inbox.

Question 2

Can I start for free?

Accepted Answer

Yes. You can create an account and try the platform before scaling up, with no credit card required.

Question 3

Do I need technical experience to use Arsel?

Accepted Answer

No. The platform has a clean interface, and AI guides you through writing, design, and domain setup step by step.

Question 4

Is the pricing transparent, and can I cancel anytime?

Accepted Answer

Yes. Plans are transparent with no hidden fees, and you can cancel anytime with no long-term commitment.

Question 5

Can I design emails without technical skills?

Accepted Answer

Yes. Design visually in the template editor or let AI build the template and write the content, then tweak anything easily.

Question 6

Can I schedule campaigns in advance?

Accepted Answer

Yes. Set the ideal send date and time for your audience and the campaign launches automatically without you being online.

Question 7

How do I personalize messages for each subscriber?

Accepted Answer

Use dynamic variables like {{first_name}} or {{order.total}} inside the template; they're replaced automatically with each subscriber's data at send time.

Question 8

Can I send from more than one sender address?

Accepted Answer

Yes. Create and manage multiple sender addresses within a single account per team or project.

Question 9

Does Arsel support transactional emails?

Accepted Answer

Yes. Send confirmations, alerts, and password resets with high stability and reliability.

Question 10

How does Arsel help my emails reach the inbox?

Accepted Answer

Through pre-send spam probability scoring, authentication checks (SPF, DKIM, DMARC), gradual domain warming, and blocking sends to invalid addresses or people who unsubscribed.

Question 11

What AI tools are available in Arsel?

Accepted Answer

Message writing and refinement, one-prompt template restyling, pre-send spam checking, DNS setup guidance, and building automation flows from a text description.

Question 12

Can AI write a full email for me?

Accepted Answer

Yes. Describe your campaign and it generates a subject line and body copy — then edit anything before you send.

Question 13

How does the pre-send spam probability check work?

Accepted Answer

It scores your template against common spam triggers, verifies authentication settings (SPF, DKIM, DMARC), and shows a report before send so you fix issues early.

Question 14

Can AI help me set up my domain's DNS records?

Accepted Answer

Yes. Pick your domain provider (like GoDaddy, Cloudflare, or Namecheap) and get tailored steps for SPF, DKIM, and DMARC with live record verification.

Question 15

Are there limits on AI usage?

Accepted Answer

Yes, under our fair use policy: 10 requests per month for free accounts and 500 requests per month for subscribed accounts, reset at the start of each cycle.

Question 16

Is my data safe when I use the AI features?

Accepted Answer

Yes. Your campaign content is used only to improve your results inside the platform and in line with Arsel's privacy policy, and your data remains entirely yours.

Question 17

Can I try the template editor before creating an account?

Accepted Answer

Yes. The editor page offers a local trial for writing and adding components. Saving, test sends, and full AI are available inside your account.

Question 18

Do I need to know HTML to use the editor?

Accepted Answer

No. You build the message visually and add elements from the sidebar, and you can access the HTML whenever you need it.

Question 19

Will my emails display correctly across email apps?

Accepted Answer

Yes. The editor produces structured HTML email templates compatible with major apps like Gmail, Outlook, Apple Mail, and Yahoo Mail across devices.

Question 20

Can I use the editor for both campaigns and transactional emails?

Accepted Answer

Yes. Use it to build marketing newsletters, automation emails, and alerts or transactional messages that need a professional look.

Question 21

How do I add contacts to my lists?

Accepted Answer

Three ways: import a CSV file, add manually via a simple form, or automatically through a ready-to-use API connected to your site or app.

Question 22

What columns should my CSV file include?

Accepted Answer

Email, first name, last name, and tags (comma-separated). Upload the file, then map the columns to fields before importing.

Question 23

Can I add custom fields to each contact?

Accepted Answer

Yes. Add extra key/value fields per subscriber and use them later in your campaigns and automations to personalize messages.

Question 24

How do I control a contact's subscription status?

Accepted Answer

Each subscriber shows a clear status badge (subscribed or unsubscribed), and you can subscribe or unsubscribe manually with a click and confirmation before the change.

Question 25

What happens when someone unsubscribes?

Accepted Answer

They move to the unsubscribe list and stop receiving future campaigns, while their record is kept to protect your sending reputation and list hygiene.

Question 26

Can I see exactly which email a subscriber received?

Accepted Answer

Yes. Every received message has a preview button that opens the sent content exactly as the contact saw it, with the full design and text.

Question 27

Can I segment my audience?

Accepted Answer

Yes. Build segments with conditions like having a specific tag or opening a past campaign, using AND/OR logic for precise targeting.

Question 28

Can I connect my website to add subscribers automatically?

Accepted Answer

Yes. Through a ready-to-use API that adds subscribers directly to your lists as soon as they enter their email in your site's form.

Question 29

What is email automation in Arsel?

Accepted Answer

An automated flow that starts with a trigger — like a subscriber being added or a webhook event — then runs sequential steps such as sending an email, waiting, adding a tag, or branching on a condition.

Question 30

What automation triggers are available?

Accepted Answer

Starting when a subscriber is added to a list, when a tag is added or removed, at a specific date and time, or via a webhook call from your store or external system.

Question 31

Do I need to code to build an automation?

Accepted Answer

No. The visual builder lets you add steps and conditions from the dashboard, and you can describe the scenario with AI to build the flow automatically. Webhooks are available for advanced integration.

Question 32

Can I connect Shopify or Stripe?

Accepted Answer

Yes. Arsel supports integrations with popular stores and payment gateways plus custom webhooks, so you can trigger automations on events like an order being created or a successful payment.

Question 33

How do I track an automation's performance?

Accepted Answer

Each automation has stats showing who entered the flow, who completed it, and who is still active — so you can evaluate results and improve the steps.

Question 34

What is domain warming and why do I need it?

Accepted Answer

It's gradually increasing your daily send volume so mailbox providers learn your domain is a trusted sender. Without it, heavy sending from a new domain often lands in spam or gets blocked.

Question 35

How does domain warming start in Arsel?

Accepted Answer

After you add your domain and verify its DNS records (SPF, DKIM, DMARC), Arsel starts sending automatically and raises the daily limit gradually, only while deliverability stays healthy.

Question 36

How long does warming take, and can I send campaigns during it?

Accepted Answer

Usually a few weeks of gradual increase depending on your list size and target limit. You can send within the current daily limit, ideally focusing on engaged subscribers.

Question 37

What happens if my bounce or complaint rate rises?

Accepted Answer

Arsel monitors these rates against safe thresholds, and if they're exceeded it may pause the volume increase or temporarily suspend the process to protect your domain reputation.

Question 38

Which metrics can I track after sending?

Accepted Answer

Delivery, open, click, unsubscribe, bounce, and complaint rates, with the ability to compare campaign performance over time.

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